Loughborough Junction has now got the Tesco store and we’re (still) waiting for Sainsbury’s to arrive – BUT Zoe Williams points out in her interesting Guardian piece, it’s when Waitrose chooses to arrive that you know your area is definitely on the UP.
Some things apparently just have to go together, so it is with rising high prices and gentrification and the arrival of Waitrose’s lovely cheese counters and extensive choices.
Williams also name checks the arrival of Foxtons – now just down the road from us in the Brixton High Road. Apparently the business is used to their windows being splashed with paint by disgruntled locals and those who fear being priced out of the area.
‘In March, Foxtons opened branches in Brixton and in Mare Street, Hackney. There was immediately graffiti (“yuck” and “yuppies out”), but that, said Ben, described in the article as having worked for the company for some time, always happens. “We got the same thing in Shoreditch.”
As Williams points out, in previous decades the protests were more pointed. ‘A decade ago, we used to use May Day to protest against globalisation, but I don’t remember thinking, Londoners are going to be in the eye of this; they’re going to see themselves priced out of their homes by international currency fluctuations, and all they’ll be able to do about it is throw some paint at Foxtons.’
With extensive new-builds going up in Camberwell and Peckham, the surrounding areas are gentrifying without question – but whether the intentions of the Loughborough Junction Action Group among others to lift the area without pricing it out of the current residents’ range will be possible, remains to be seen.
As Brixton local Tracey says in the article, ‘we can’t save for a deposit because the rents keep going up.’ SM
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Are Foxtons and Tesco and other big companies good for Loughborough Junction?